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DLS, a technology pioneered by 3D printing startup, Carbon, uses light and oxygen alongside programmable liquid resins to generate durable polymeric products. In April 2017, Adidas released Futurecraft 4D, the next version in the Futurecraft series, presenting high performance footwear featuring midsoles crafted with Digital Light Synthesis (DLS). In October 2015, Adidas introduced Futurecraft 3D, featuring a 3D printed midsole, which began the company’s journey to marry technology and process innovation.
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Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists As Adidas sought to provide the best performing shoes for its athletes, they believed 3D printing presented an opportunity to transform this inflexible manufacturing process. Midsoles manufacturing required injection and compression molding and relied on assembly through a labor-intensive process. The focus – the midsole – which is crucial to the stability, support, and comfort of player’s foot but was limited by a difficult multi-step production process. In an industry where performance is critical and the difference between win and lose can be determined in milliseconds, Adidas set off to make the ultimate running shoe for all.
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With players such as Adidas, Nike, and New Balance all working to incorporate additive manufacturing into their platforms, will these brands be able to deliver the next level in performance footwear? Paul Gaudio, Global Creative Director of Adidas ģD printing applications have exploded across many different industries and the sports retail industry is no exception. Futurecraft is stripped back – fast, raw and real – it is our approach to design” Marrying the qualities of hand crafting and prototyping with the limitless potential of new manufacturing technologies.